The Definition of Digital Transformation
The act of employing digital technology or commonly known as digitalization to build new business processes, cultures, and customer experiences—or adapt current ones—in order to satisfy shifting business and market requirements is known as digital transformation. Digital transformation refers to this reinvention of company in the digital age.
It goes beyond conventional job functions like sales, marketing, and customer service. Instead, how you think about and interact with customers is where digital transformation starts and ends. With digital technology on our side, we have the ability to rethink how we conduct business and interact with our customers as we go from paper to spreadsheets to smart applications for managing our business.
There is no need to build up your business processes and then modify them for small enterprises that are just getting started. Your company may be future-proofed right away. It’s simply unsustainable to run a 21st-century company on sticky notes and handwritten ledgers. Being nimble, adaptable, and growth-ready are all benefits of thinking, planning, and constructing digitally.
Understand its Benefits
Understanding the potential of your technology is an essential component of digital transformation. Again, this does not imply to inquire as to how much faster we can carry out the identical process. To do this, you must first ask yourself, “What is our technology actually capable of, and how can we adjust our company and procedures to get the most of our technological investments?”
Before Netflix, individuals would visit businesses and scour racks of cassettes and discs in search of something that looked appealing before renting a movie. With recommendations and reviews based on user interests, libraries of digital content are being made available on personal devices.
Directly delivering subscription-based material to people’s TVs, laptops, and mobile devices caused a clear disruption to the physical video rental industry. Accepting streaming also prompted Netflix to consider other technological possibilities. This sparked inventions like an artificial intelligence-powered content recommendation system. Talk about maximizing the potential of your IT division!